Under the ‘Pashe Asi Bangladesh’ initiative, country’s one of the leading conglomerates PRAN-RFL group has taken up the ‘Ahar Hobe Shobar Ghore’ campaign to provide food assistance to the needy people.
Under the campaign, needy people will be able to get emergency food assistance at home dialing the number 02222281792.
Eleash Mridha, Managing Director at PRAN Group, briefed about the campaign through a press conference held at the head office of the group in the capital’s Badda area today.
‘Pashe Asi Bangladesh’ is the CSR initiative of PRAN-RFL group for helping the poor people who are being affected for various calamities and crisis. Under the initiative, the group started distributing emergency food and protective items to the poor people and hospitals when the COVID-19 started spreading in the country in March last year, said a press release.
Addressing the program, Eleash Mridha said, “We have taken the program for the people who are facing hardship by losing jobs during the corona pandemic. We can see many people around us who were self-sufficient, but now they are helpless due to corona,” “They need food assistance, but can’t seek help publicly. We urge them not to hesitate to dial our number to get the food aid. We will provide it confidentially.
Therefore, we will also distribute food among the poor people directly in different districts under the program.” added Mridha.
Uzma Chowdhury, Director (Corporate Finance) at PRAN-RFL Group, said, “We have already distributed food support to more than one lakh families so far under the CSR program ‘Pashe Asi Bangladesh’. This time, our aim is to stand beside the lower and middle income people who need food support.”
Nurul Afser, Head of Corporate Brand at PRAN-RFL Group, Touhiduzzaman, Assistant General Manager (Public Relations) and Zeaul Haque, Acting editor at Jagonews24.com, media partner of the initiative were also present at the program.